Starbucks is looking to expand once again, only this time in a bold new direction.  The company is testing a new concept to lure evening customers.  Starting next week, the new store, 15th Ave. Coffee and Tea inspired by Starbucks, will be launched in Seattle and will be offering customers not only coffee and tea, but also wine and beer.  Two other locations in Seattle have already been planned to outfit the new store, and if all goes well, expansion to other cities.
It looks like its current strategy in battling …

Starbucks started to roll out its value meal breakfast pairings today.  $3.95 will get you a coffee and an egg sandwich, oatmeal, or coffee cake.  When bought together, the items will save customers $1.20.  The company has been plagued as being a premium coffee and food provider and the breakfast pairings is a strategy to break existing consumer perceptions.  Not too mention the stiff competition that it has been facing from McDonald’s and Dunkin’ Donuts.
The company is also doing a bit of menu manipulation to further emphasize bargain drinks …

All the noise about Starbucks offering value meals to the masses has come to fruition.  Starting on March 3, customers will have multiple value meal selections to choose from, such as a tall latte and an oatmeal.  The company is also introducing two new breakfast sandwiches, a bacon sandwich with egg and gouda cheese and a ham sandwich made with egg and cheddar.  Just what we need on the menu, more artery-clogging food to start off the day.  The new pairings are seen to save customers an average of …

Laying of 6,700 employees and closing 300 stores just isn’t enough to keep the company from being roasted.  The details are slim, but there are talks behind closed doors that Starbucks might be offering value meals, or more appropriately, “several breakfast pairings” at “attractive” prices.
Without a doubt, former Starbucks patrons unwilling to pay for a premium coffee product, have found refuge at McDonald’s and Dunkin Donuts.  While it’s not the same product, it’s good enough to satisfy their coffee cravings.
So instead of saying ” I would like an Orange Mocha …

The economic downturn has shifted it’s eyes on Starbucks.  With more consumers cutting back on premium and fancy coffee, Starbucks will be laying off 6,700 employees and close 300 stores.  Wait, so now I have to go to the other Starbucks right across the street?
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Image:  Starbucks
Starbucks has recently started to serve healthier breakfast options.  While I do not know if this is a move to satisfy the needs of their health conscious customers, or is a way to curb their poor performance in the market, it seems to be a good strategy to reach out to current and future consumers.  The new breakfast items are oatmeal, an apple bran muffin, a multigrain pastry, a fruit and nut bar, a multigrain roll and a protein plate featuring a hard-boiled egg, whole wheat bagel, peanut butter, …