Starbucks is looking to expand once again, only this time in a bold new direction.  The company is testing a new concept to lure evening customers.  Starting next week, the new store, 15th Ave. Coffee and Tea inspired by Starbucks, will be launched in Seattle and will be offering customers not only coffee and tea, but also wine and beer.  Two other locations in Seattle have already been planned to outfit the new store, and if all goes well, expansion to other cities.

It looks like its current strategy in battling off the other two coffee behemoths (McD’s and Dunkin) isn’t panning out too well.  It’s a move that I didn’t anticipate from the company, after all, I thought they were trying to focus on what they knew best: coffee.

Source