Outsourcing Drive Through Orders
When we call tech support to remedy a computer problem, the call is most likely outsourced to another country. Well, it seems that Jack-In-The-Box has adopted this outsourcing paradigm as well, but we all know that Jack-In-The-Box doesn’t provide tech support.
Seven out of the 30 Jack-In-The-Box restaurants in the Charlotte, North Carolina area tested a new way to provide drive through services to their customers. At the drive through speaker, instead of speaking to an employee who’s inside of the store, a customer might be speaking with someone in another state or even in another country. The spokeswoman for the company declined to disclose the locations of where the drive through orders were being routed, but one customer noted that it felt like she was speaking to a person who was slightly far way and delayed, and what might have been an Indian accent.
Other fast food companies such as McDonald’s, Wendy’s and Hardees have dabbled with the idea of centralized order taking in the US. None have yet to do a national roll-out because the technology doesn’t seem to introduce any cost savings and return on investment.
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